6 Ways to Make Your WordPress Development Business More Profitable

WordPress is the most popular open-source Content Management System in the world. It offers developers a wide range of opportunities. To start a WordPress business, you need to figure out how to make it profitable.

You can make your business more successful by being a WordPress developer for an agency, or as a freelancer. It’s important to recognize opportunities for growth and take proactive measures to increase your clientele and offerings.

This post will discuss six ways to make your WordPress Development Business more profitable. Let’s get started!

Audit your finances and reduce expenses

Accounting and bookkeeping are crucial to the management of a business. It is important to keep your financial records up-to-date and accurate. This will prevent errors and loss of revenue.

Use FreshBooks to organize your accounting information.

FreshBooks, a cloud-based accounting software, allows you to automate and streamline invoicing and accounting tasks. The software also has a time-tracking feature that you can use to better understand the billable hours of client projects. Signing up for an account is free and you can cancel at any time.

You may also want to consider a financial audit if you are looking for ways to reduce costs. This process involves assessing your financial statements, business practices, and documentation.

Check for mistakes and misstatements.
Give reasonable assurance.
Identify areas for improvement.
Make sure you comply with all regulatory agencies.

A financial audit does not guarantee you’ll catch all or any errors. It is a good way to get a general overview of the financial situation of your company.

We recommend that you hire a third-party auditing or accounting company. Professionals with experience in this area may be able to provide an accurate and thorough investigation.

Package maintenance services to generate extra income

You should always look for ways to improve your WordPress business. You can do this by offering maintenance packages.

Maintenance services include running WordPress updates, creating backups regularly, and troubleshooting issues that are common to increase site speed and security. You could include additional tasks like link monitoring, Search Engine Optimization, and analytics and reports.

Offering maintenance service packages has several advantages. It’s a great way to create a steady stream of revenue. Many of the tasks require little time or money, especially if you use tools like ManageWP that automate them.

Maintaining packages with customers can help build trust. Your clients may recommend you more often if they recognize the value of your service.

You can start by identifying the services you currently don’t offer that clients need. Consider researching other WordPress developers and competitors to get ideas on how to structure packages.

Consider offering a discount for existing clients. It’s important to emphasize the importance of site maintenance right from the beginning to increase the chances of new customers opting for a service.

Professional growth is a continuous process

There’s always room to grow in any career. You can enhance your WordPress business by improving your education.

Making daily, small investments to improve your knowledge as a developer will help you grow your expertise. This will not only allow you to raise your rates but also expand the services that you offer, attracting more clients.

You can learn WordPress development using many affordable and in some cases free resources. The recommended methods will vary depending on your goals.

Consider taking online courses at platforms like Udemy or Lynda.

These platforms offer many resources to help you improve your business management abilities. The topics covered include finance, sales, entrepreneurship, and project management.

It is worth taking classes in new skills, even if they are outside of your comfort zone. This can help you to fill in knowledge gaps and make your business more successful in the long term.

Subscribing podcasts can help you to improve your professional and personal development. WPGears, for example, has short episodes that cover topics such as marketing, development, and more. You don’t need to commit a lot of time, but you can stay up-to-date on the latest industry trends and news.

Create a blog and show your authority

You can help others by sharing your skills and experience as a WordPress developer. It’s not only your business services where you can demonstrate your expertise.

It is a great way to establish authority in the WordPress community. You can use it to expand your reach and target new clients and projects.

You could blog about what you should look for in a web designer. You may also be contacted by someone who is searching for that phrase.

Your site’s main goal is to generate new leads. This is easier when you are ranked highly in search engines. Blogs are a great way to increase your website’s ranking in search engines and provide valuable content for your audience.

A blog can also help your WordPress development company become more profitable through monetization. You can use a variety of methods, including advertising, affiliate marketing, and selling your e-books or courses.

Automate your workflow to increase productivity

We have already discussed that tracking your hours of work and maintaining a close watch on your finances is essential for a successful company. Spending time on tasks that can be automated is a waste of money.

By investing in tools that perform basic tasks, you can maximize your productivity. Signing up for a ManageWP account is free and gives you access to dozens of features that streamline your business tasks.

Our platform has features that make managing multiple clients and projects easy. You may find the following features particularly useful for improving customer experience through automation:

Client Reports – Regular updates on the status of the client’s site will keep them informed and show the value of the service.
Backups: Set up an automated schedule for backups and you’ll never have to worry about what to do if a client site is compromised.
Uptime Monitoring: Downtime costs money, so monitoring how often your clients’ websites are unavailable can help you and they increase profits.
Regular performance audits will help you improve your site’s SEO and User Experience to increase conversion rates.
Link Monitor: Broken hyperlinks can make users frustrated and hinder their ability to access your client’s site. Finding and fixing them as soon as possible is essential.

Here are a few ManageWP features which can automate your workflow, and in turn boost the revenue of your business. You can also complete these tasks from one dashboard for your clients, saving you the hassle of logging in and out on different websites.

Define and Set the Right Goals

If you aim at nothing you will hit nothing.

What is the purpose of your business venture?
What is your goal?
What do you expect your business to look like in a year?

These questions need to be answered clearly because they can motivate you to keep trying after you have failed. Vito Peleg is the Founder and CEO of Atari. He says the SMART goal methodology is the best method to use when setting goals.

Vito’s post on setting and defining website goals helps us to understand the SMART goal methodology and what types of goals we should have when we build a website for our business.

The biggest profit drainers in the design and development industry are long communication cycles, clients who cannot clearly state what they need, or working on something that you thought they wanted but meant something different.

Collaboration accounts for 83% of the time it takes to create a website and deliver it to a customer.

If you build a website for a small company by yourself, using only your browser, you can do it in 3-5 days. If everything goes according to plan, the build will take 4-6 weeks if a client is involved. This is a 400% increase in the build time. Atarim can help you with that.

All these features, such as a unified inbox and a task management system, will help you to improve your performance and identify goals and milestones in your business.

Growth is impossible without goals and milestones. When you want to make your WordPress business more profitable, you must know how much and when. This should give you a good starting point for setting goals for your company.

The conclusion of the article is:

Your skills as a WordPress developer are highly sought after. Unfortunately, starting a new business does not guarantee its success. To increase profits and lay the foundation for long-term success, you need a plan that is clear and actionable.

This article discusses six ways to make your WordPress development company more profitable.